Page 79 - Conference Book The 3rd IConVET "Future of TVET Graduates: Developing Talent for Industry 4.0 and The New Normal"

The 3 International Conference
rd
on Vocational Education and Technology (IConVET)
Universitas Pendidikan Ganesha - Bali | 7 November, 2020
th
REVITALIZATION OF DADONG DAUH BALINESE
CHILDREN'S ILLUSTRATED SONG INTO 2-
DIMENSIONAL ANIMATION AS AN EDUCATIONAL
TOURISM STRATEGY

I M M Yusa , I G A S Anggara , I K Setiawan , R Westerlaken and T
1
1
1
2
Herawan 3

1 Multimedia Design Department, Informatics Engineering, STMIK
STIKOM Indonesia, INDONESIA
2 School of Hospitality, STENDEN University, NETHERLAND
3 Ambarrukmo Tourism Institute, INDONESIA

made.marthana@stiki-indonesia.ac.id, adi.sudianggara@stiki-
indonesia.ac.id, wen@stiki-indonesia.ac.id,
rodney.westerlaken@nhlstenden.com, tutut@unkris.ac.id

Abstract. This study produces animated video clips that are revived from
Balinese children's songs as an alternative media, by promoting brand equity
in the form of characters and popular tourist attractions as an effort to
promote cultural tourism in Bali, Indonesia. The strategy in reviving
children's songs is to revitalize the visualization of Balinese children's
illustrated songs. The visualization in question is changing the previous
appearance of live action appearance into an animated form that proved to
be preferred by children. The design of the Dadong Dauh character is
constructed by manga matrix system model approach, which was introduced
by Tsukamoto. The data collection about song variation of Dadong Dauh
and theory to develop imagery character and to design the charater by using
the manga matrix system was used by conducting a literature study.
Reference collection of the visual of Dadong Dauh was used by conducting
a literature study and observation. The result showed that the revitalized
video clip of local Balinese children songs in a two-dimensional form made

| IConVET 2020 | 79

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